We’re a year into COVID-19. The novelty value has worn off and for many, every day feels like Groundhog Day. As screens have become the window to work, as well as the window to friends and family, we’re spending the best part of our waking days talking to our devices. The likelihood is we’re missing non-verbal, …
Byline: Paul Bhuhi
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Coining a phrase: data insight experience
Opinion PiecesA study by McKinsey tells us that less than 1% of data is used to make real business decisions[1]. At the same time, we talk about data being the “new oil”, holding so much intrinsic value. So why is it that just 1% of the total data in the world yields value? We have gone …
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